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Creativity and integrity: Marketing the “in development” screenplay

  1. Brooks Ferguson

Article first published online: 17 APR 2009

DOI: 10.1002/mar.20281

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Psychology and Marketing

Psychology and Marketing

Special Issue: Marketing Movies

Volume 26, Issue 5, pages 421–444, May 2009

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Ferguson, B. (2009), Creativity and integrity: Marketing the “in development” screenplay. Psychol. Mark., 26: 421–444. doi: 10.1002/mar.20281

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  1. No Affiliation

Publication History

  1. Issue published online: 17 APR 2009
  2. Article first published online: 17 APR 2009

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