Research Article

You have free access to this content

Values of protagonists in best pictures and blockbusters: Implications for marketing

  1. Douglas Charles Beckwith*

Article first published online: 17 APR 2009

DOI: 10.1002/mar.20282

Issue

Psychology and Marketing

Psychology and Marketing

Special Issue: Marketing Movies

Volume 26, Issue 5, pages 445–469, May 2009

Additional Information

How to Cite

Beckwith, D. C. (2009), Values of protagonists in best pictures and blockbusters: Implications for marketing. Psychol. Mark., 26: 445–469. doi: 10.1002/mar.20282

Author Information

  1. University of Phoenix

*Dean of Axia College, University of Phoenix, 4605 East Elwood Street, Mail Stop AAC701, Phoenix, AZ 85040

Publication History

  1. Issue published online: 17 APR 2009
  2. Article first published online: 17 APR 2009

SEARCH

SEARCH BY CITATION

ARTICLE TOOLS

Get PDF (119K)

REFERENCES

  • Allport, G., Vernon, P., & Lindzey, G. (1960). A study of values. Boston: Houghton Mifflin.
  • Arons, M., & Richards, R. (1999). Two noble insurgencies: Creativity and humanistic psychology. In K. J.Schneider, J.Bugental, & J.Pierson (Eds.), The handbook of humanistic psychology (pp. 127–142). Thousand Oaks, CA: Sage.
  • Bay, M. (Director). (1998). Armageddon [motion picture]. United States: Touchstone Pictures.
  • Beckwith, D. (2007). Personal values of protagonists in best pictures and blockbusters 1996–2005. Unpublished doctoral dissertation, Saybrook Graduate School and Research Center, San Francisco.
  • Benigni, R. (Director). (1998). Life is beautiful [motion picture]. Italy: Cecchi Gori Group.
  • Berelson, B. (1952). Content analysis in communication research. New York: Hafner.
  • Bird, B. (Director). (2004). The Incredibles [motion picture]. United States: Walt Disney Pictures.
  • Box Office Mojo. (2006). Yearly box office. Retrieved February 1, 2006, from http://www.boxofficemojo.com/yearly/.
  • Buyer Behavior. (2006). In Collins dictionary of business. London: Collins. Retrieved August 21, 2008, from http://www.credoreference.com/entry/5922074.
  • Cameron, J. (Director). (1997). Titanic [motion picture]. United States: 20th Century Fox.
  • Csikszentmihalyi, M. (1999). Implications of a systems perspective for the study of creativity. In R.Sternberg (Ed.), Handbook of creativity (pp. 313–335). Cambridge, UK: Cambridge University Press.
  • Cuaron, A. (Director). (2004). Harry Potter and the prisoner of Azkaban [motion picture]. United States: Warner Bros. Pictures.
  • DePalma, B. (Director). (1996). Mission: Impossible [motion picture]. United States: Para-mount Pictures.
  • Dilthey, W. (1985). The understanding of other persons and their life-expressions. K.Mueller-Vollmer, Trans. In K.Mueller-Vollmer (Ed.), The hermeneutics reader. New York: Continuum.
  • Eastwood, C. (Director). (2004). Million dollar baby [motion picture]. United States: Warner Bros. Pictures.
  • Feather, N. (1975). Values in education and society. New York: Free Press.
  • Global Movies & Entertainment: Industry Profile. (2005). New York: Datamonitor USA.
  • Hackford, T. (Director). (2004). Ray [motion picture]. United States: Bristol Bay Productions.
  • Haggis, P. (Director). (2005). Crash [motion picture]. United States: Bull's Eye Entertainment.
  • Hall, E. (1989). Beyond culture. New York: Anchor Books.
  • Hanson, C. (Director). (1997). L.A. confidential [motion picture]. United States: Warner Bros. Pictures.
  • Hofstede, G., & Hofstede, G. J. (2005). Cultures and organizations: Software of the mind, 2nd ed. New York: McGraw-Hill.
  • Holsti, O. (1969). Content analysis for the social sciences and the humanities. Reading, MA: Addison-Wesley.
  • Howard, R. (Director). (2001). A beautiful mind [motion picture]. United States: Dream-Works SKG and Imagine Entertainment.
  • Jackson, P. (Director). (2001). The lord of the rings: The fellowship of the ring [motion picture]. United States: New Line Cinema.
  • Jackson, P. (Director). (2002). The lord of the rings: The two towers [motion picture]. United States: New Line Cinema.
  • Jackson, P. (Director). (2003). The lord of the rings: The return of the king [motion picture]. United States: New Line Cinema.
  • Kapur, R. (Director). (1998). Elizabeth [motion picture]. Great Britain: Channel Four Films.
  • Kerlinger, F. (1973). Foundations of behavioral research. New York: Holt, Reinhart & Winston.
  • Kluckhohn, C. (1951). Values and value orientations in the theory of action. In T.Parsons & E.Shils (Eds.), Toward a general theory of action (pp. 65–77). Cambridge, MA: Harvard University Press.
  • Kluckhohn, R., & Strodtbeck, F. (1961). Variation in values orientations. Evanston, IL: Row, Peterson & Co.
  • Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Newbury Park, CA: Sage.
  • Lasseter, J., Unkrich, L., & Brannon, A. (Directors). (1999). Toy story 2 [motion picture]. United States: Walt Disney Pictures.
  • Lewis, R., & Chambers, R.E. (2000). Marketing leadership in hospitality: Foundations and practice, 3rd ed. New York: John Wiley & Son.
  • Mann, M. (Director). (1999). The insider [motion picture]. United States: Touchstone Pictures.
  • Marketing. (2005). In International encyclopedia of hospitality management. Oxford: Elsevier Science & Technology, Retrieved August 20, 2008, from http://www.credo-reference.com/entry/7912726/.
  • Marketing. (2006). In Dictionary of business. London: A&C Black. Retrieved August 20, 2008, from http://credoreference.com/entry/7682694/.
  • Maslow, A. (1954). Motivation and personality. New York: Harper.
  • Mendes, S. (Director). (1999). American beauty [motion picture]. United States: Dream-Works SKG.
  • Meyers, N. (Director). (2000). What women want [motion picture]. United States: Para-mount Pictures.
  • Montuori, A., & Purser, R. (1995). Deconstructing the lone genius myth: Toward a contextual view of creativity. Journal of Humanistic Psychology, 35, 69–112.
  • Motion Picture Association of America. (2007). What do the rating mean? Retrieved January 3, 2007, from http://www.mpaa.org/FlmRat_Ratings.asp.
  • Neuendorf, K. (2002). The content analysis guidebook. Thousand Oaks, CA: Sage.
  • Newell, M. (Director). (2005). Harry Potter and the goblet of fire [motion picture]. United States: Warner Bros. Pictures.
  • Payne, A. (Director). (2004). Sideways [motion picture]. United States: Fox Searchlight Pictures.
  • Raimi, S. (Director). (2002). Spider-man [motion picture]. United States: Columbia Pictures.
  • Richards, R. (1999). The four p's of creativity. In M.Runco & S.Pritzker (Eds.), Encyclopedia of creativity, Vol. 1 (pp. 733–742). San Diego, CA: Academic Press.
  • Riffe, D., Lacy, S., & Fico, F. (1998). Analyzing media messages: Using quantitative content analysis in research. Mahwah, NJ: Lawrence Erlbaum.
  • Rokeach, M. (1973). The nature of human values. New York: Collier Macmillan.
  • Rokeach, M. (1979). From individual to institutional values: With special reference to the values of science. In M.Rokeach (Ed.), Understanding human values: Individual and societal. New York: The Free Press.
  • Scorsese, M. (Director). (2004). The aviator [motion picture]. United States: Warner Bros. Pictures.
  • Scott, R. (Director). (2000). Gladiator [motion picture]. United States: DreamWorks SKG.
  • Soderbergh, S. (Director). (2000a). Erin Brockovich [motion picture]. United States: Universal Pictures.
  • Soderbergh, S. (Director). (2000b). Traffic [motion picture]. United States: USA Films.
  • Soderbergh, S. (Director). (2001). Ocean's 11 [motion picture]. United States: Village Roadshow Pictures.
  • Spielberg, S. (Director). (1998). Saving Private Ryan [motion picture]. United States: Amblin Entertainment.
  • Stanton, A. (Director). (2003). Finding Nemo [motion picture]. United States: Walt Disney Pictures.
  • Trompenaars, F., & Hampden-Turner, C. (1998). Riding the waves of culture: Understanding cultural diversity in global business, 2nd ed. New York: McGraw-Hill.
  • Wachowski, A., & Wachowski, L. (Directors). (2003). The matrix reloaded [motion picture]. United States: Warner Bros. Pictures.
  • Weber, R. (1990). Basic content analysis, 2nd ed. Newbury Park, CA: Sage.
  • Williams, R. (1968). Values. In E.Sills (Ed.), International encyclopedia of the social sciences (pp. 82–96). New York: Macmillan.
  • Williams, R. (1979). Change and stability in values and value systems: A sociological perspective. In M.Rokeach (Ed.), Understanding human values: Individual and societal (pp. 15–46). New York: Free Press.
  • Zondag, R., & Leighton, E. (Directors). (2000). Dinosaur [motion picture]. United States: Walt Disney Pictures.
Get PDF (119K)