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Do experts and novices evaluate movies the same way?

  1. Jonathan A. Plucker1,*,
  2. James C. Kaufman2,
  3. Jason S. Temple2,
  4. Meihua Qian1

Article first published online: 17 APR 2009

DOI: 10.1002/mar.20283

Issue

Psychology and Marketing

Psychology and Marketing

Special Issue: Marketing Movies

Volume 26, Issue 5, pages 470–478, May 2009

Additional Information

How to Cite

Plucker, J. A., Kaufman, J. C., Temple, J. S. and Qian, M. (2009), Do experts and novices evaluate movies the same way?. Psychol. Mark., 26: 470–478. doi: 10.1002/mar.20283

Author Information

  1. 1

    Indiana University

  2. 2

    California State University, San Bernardino

*Center for Evaluation and Education Policy, 1900 E. 10th Street, Bloomington, IN 47406

Publication History

  1. Issue published online: 17 APR 2009
  2. Article first published online: 17 APR 2009

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