Value-based segmentation of luxury consumption behavior
Article first published online: 9 JUN 2009
© 2009 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Scholarly Works from the GMC
Volume 26, Issue 7, pages 625–651, July 2009
How to Cite
Wiedmann, K.-P., Hennigs, N. and Siebels, A. (2009), Value-based segmentation of luxury consumption behavior. Psychol. Mark., 26: 625–651. doi: 10.1002/mar.20292
- Issue published online: 9 JUN 2009
- Article first published online: 9 JUN 2009
Following a broader perspective in exploring customer perceptions of and motives for purchasing luxury brands, it is not sufficient to explain the whole picture of luxury consumption in terms of socially oriented consumer motives and the desire to impress others. The main contribution here is to explore a multidimensional framework of luxury value as a general basis for identifying value-based consumer segments. The empirical results can be seen as a first step toward a better understanding of consumers' luxury value perceptions as based on social, individual, functional, and financial aspects. ©2009 Wiley Periodicals, Inc.