Face as a mediator of the relationship between material value and brand consciousness
Article first published online: 7 OCT 2009
© 2009 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 26, Issue 11, pages 987–1001, November 2009
How to Cite
Liao, J. and Wang, L. (2009), Face as a mediator of the relationship between material value and brand consciousness. Psychol. Mark., 26: 987–1001. doi: 10.1002/mar.20309
- Issue published online: 7 OCT 2009
- Article first published online: 7 OCT 2009
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