How price increases affect future purchases: The role of mental budgeting, income, and framing
Article first published online: 8 DEC 2009
© 2009 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 27, Issue 1, pages 36–53, January 2010
How to Cite
Homburg, C., Koschate, N. and Totzek, D. (2010), How price increases affect future purchases: The role of mental budgeting, income, and framing. Psychol. Mark., 27: 36–53. doi: 10.1002/mar.20318
- Issue published online: 8 DEC 2009
- Article first published online: 8 DEC 2009
Options for accessing this content:
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
- You can purchase online access to this Article for a 24-hour period (price varies by title)
- New Users: Please register, then proceed to purchase the article.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!