The author would like to thank Christian Pinson, Gilles Laurent, and Marc Vanhuele for their helpful comments on earlier drafts of this paper.
Proposition for an improved version of the consumer entitlement inventory†
Article first published online: 11 FEB 2010
© 2010 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 27, Issue 3, pages 285–297, March 2010
How to Cite
Butori, R. (2010), Proposition for an improved version of the consumer entitlement inventory. Psychol. Mark., 27: 285–297. doi: 10.1002/mar.20327
- Issue published online: 11 FEB 2010
- Article first published online: 11 FEB 2010
This note proposes an improved version of the Consumer Entitlement Inventory (CEI) developed by Boyd and Helms (2005). Two studies, conducted in two different cultural settings—France (n = 203) and the United States (n = 181)—raised some issues with the original version of the CEI. The underlying theoretical reasons for these results are discussed and an analysis of the CEI's content validity is performed. An improved version of the CEI, enriched with items that more closely capture the consumer entitlement construct, is proposed. © 2010 Wiley Periodicals, Inc.