Version of Record online: 13 MAY 2010
© 2010 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Brand—Consumer Storytelling Theory and Research
Volume 27, Issue 6, pages 568–583, June 2010
How to Cite
Hirschman, E. C. (2010), Evolutionary branding. Psychol. Mark., 27: 568–583. doi: 10.1002/mar.20345
- Issue online: 13 MAY 2010
- Version of Record online: 13 MAY 2010
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