Effects of brand personality on brand trust and brand affect
Version of Record online: 10 JUN 2010
© 2010 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 27, Issue 7, pages 639–661, July 2010
How to Cite
Sung, Y. and Kim, J. (2010), Effects of brand personality on brand trust and brand affect. Psychol. Mark., 27: 639–661. doi: 10.1002/mar.20349
- Issue online: 10 JUN 2010
- Version of Record online: 10 JUN 2010
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