Research Article

Avatars as information: Perception of consumers based on their avatars in virtual worlds†

  1. Jean-François Bélisle,
  2. H. Onur Bodur*

Article first published online: 6 JUL 2010

DOI: 10.1002/mar.20354

Issue

Psychology & Marketing

Psychology & Marketing

Volume 27, Issue 8, pages 741–765, August 2010

Additional Information

How to Cite

Bélisle, J.-F. and Bodur, H. O. (2010), Avatars as information: Perception of consumers based on their avatars in virtual worlds. Psychol. Mark., 27: 741–765. doi: 10.1002/mar.20354

Author Information

  1. Concordia University

*Associate Professor of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve Boulevard, Montreal, QC, Canada, H3G 1M8

  1. †

    This research was funded by the RBC Research Chair at HEC Montréal, the Social Sciences and Humanities Research Council (SSHRC), the John Molson School of Business at Concordia University and the Fond de la recherche sur la société et la culture (FQRSC). The authors are thankful to Manon Arcand, Annie Boisvert, Jacques Nantel, Sylvain Sénécal and Jean-François Ouellet for their comments on previous drafts of this manuscript. The data was collected as part of the M.Sc. thesis of the first author at HEC Montréal.

Publication History

  1. Issue published online: 6 JUL 2010
  2. Article first published online: 6 JUL 2010

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