SEARCH

SEARCH BY CITATION

REFERENCES

  • Bargh, J. A. (2002). Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation. Journal of Consumer Research, 29, 280285.
  • Bassett, J. F., & Dabbs, J. M. (2005). A portable version of the Go/No-Go Association Task (GNAT). Behavior Research Methods, 37, 506512.
  • Biernat, M., Manis, M., & Nelson, T. E. (1991). Stereotypes and standards of judgment. Journal of Personality and Social Psychology, 60, 485499.
  • Brunel, F. F., Tietje, B. C., & Greenwald, A. G. (2004). Is the Implicit Association Test a valid and valuable measure of implicit consumer social cognition? Journal of Consumer Psychology, 14, 385404.
  • Chaiken, S. (1980). Heuristic versus systematic information processing in the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39, 752766.
  • Chan, E., & Sengupta, J. (2010). Insincere flattery actually works: A dual attitudes perspective. Journal of Marketing Research, 47, 122133.
  • Chartrand, T. (2005). The role of conscious awareness in consumer behavior. Journal of Consumer Psychology, 15, 203210.
  • Cohen, J. B., & Reed, A. (2006). A multiple pathway anchoring and adjustment (MPAA) model of attitude generation and recruitment. Journal of Consumer Research, 33, 115.
  • De Houwer, J. (2003). A structural analysis of indirect measures of attitudes. In J.Musch & K. C.Klauer (Eds.), The psychology of evaluation: Affective processes in cognition and emotion (pp. 219244). Mahwah, NJ: Lawrence Erlbaum.
  • De Houwer, J. (2006). What are implicit measures and why are we using them. In R. W.Wiers & A. W.Stacy (Eds.), The handbook of implicit cognition and addiction (pp. 1128). Thousand Oaks, CA: Sage Publishers.
  • De Houwer, J., & Moors, A. (2010). Implicit measures: Similarities and differences. In B.Gawronski & B. K.Payne (Eds.), Handbook of implicit social cognition: Measurement, theory, and applications (pp. 176196). New York: Guilford Press.
  • Dijksterhuis, A., Bos, M. W., Nordgren, L. F., & van Baaren, R. B. (2006). On making the right choice: The deliberation-without-attention effect. Science, 311, 10051007.
  • Dijksterhuis, A., Smith, P. K., van Baaren, R. B., & Wigboldus, D. H. (2005). The unconscious consumer: Effects of environment on consumer behavior. Journal of Consumer Psychology, 15, 193202.
  • Dimofte, C. V., & Johansson, J. K. (2009). Scale-dependent automatic shifts in brand evaluation standards. Journal of Consumer Psychology, 19, 158170.
  • Dimofte, C. V., & Yalch, R. F. (2007a). Consumer response to polysemous brand slogans. Journal of Consumer Research, 33, 515522.
  • Dimofte, C. V., & Yalch, R. F. (2007b). The SMAART Scale: A measure of individuals' automatic access to secondary meanings in polysemous statements. Journal of Consumer Psychology, 17, 4958.
  • Dimofte, C. V., & Yalch, R. F. (2010a). Implicit effects of rumor processing and acceptance. Manuscript submitted for publication.
  • Dimofte, C. V., & Yalch, R. F. (2010b). The mere association effect and brand evaluations. Journal of Consumer Psychology, in press.
  • Dimofte, C. V., Brumbaugh, A., & Goodstein, R. (2010). The impact of product user prototype and collective self-esteem on consumers' brand attitudes. Manuscript submitted for publication.
  • Dimofte, C. V., Johansson, J. K., & Ronkainen, I. A. (2008). Cognitive and affective reactions of American consumers to global brands. Journal of International Marketing, 16, 115137.
  • Fazio, R. H., & Olson, M. A. (2003). Implicit Measures in social cognition research: Their meaning and use. Annual Review of Psychology, 54, 297327.
  • Fazio, R. H., & Towles-Schwen, T. (1999). The MODE model of attitude-behavior processes. In S.Chaiken & Y.Trope (Eds.), Dual process theories in social psychology (pp. 97116). New York, NY: Guilford.
  • Fitzsimons, G. J., Hutchinson, J. W., Williams, P., Alba, J. W., Chartrand, T. L., Huber, J., Kardes, F. R., Menon, G., Raghubir, P., Russo, J. E., Shiv, B., Tavassoli, N. T., & Williams, P. (2002). Non-conscious influences on consumer choice. Marketing Letters, 13, 269279.
  • Fitzsimons, G. J., Nunes, J. C., & Williams, P. (2007). License to sin: The liberating role of reporting expectations. Journal of Consumer Research, 34, 2231.
  • Forehand, M. R., & Perkins, A. (2005). Implicit assimilation and explicit contrast: A set/reset model of response to celebrity voiceovers. Journal of Consumer Research, 32, 435441.
  • Friese, M., Hofmann, W., & Wänke, M. (2008). When impulses take over: Moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behavior. British Journal of Social Psychology, 47, 397419.
  • Friese, M., Wänke, M., & Plessner, H. (2006). Implicit consumer preferences and their influence on product choice. Psychology & Marketing, 23, 727740.
  • Gawronski, B., & Bodenhausen, G. V. (2007). What do we know about implicit attitude measures and what do we have to learn? In B.Wittenbrick & N.Schwarz (Eds.), Implicit measures of attitudes (pp. 265286). New York: Guilford Press.
  • Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 14641480.
  • Greenwald, A. G., Poehlman, T. A., Uhlmann, E. L., & Banaji, M. R. (2009a). Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. Journal of Personality and Social Psychology, 97, 1741.
  • Greenwald, A. G., Smith, C. T., Sriram, N., Bar-Anan, Y., & Nosek, B. A. (2009b). Implicit race attitudes predicted vote in the 2008 U.S. presidential election. Analyses of Social Issues and Public Policy, 9, 241253.
  • Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81, 774788.
  • Karpinski, A., & Steinman, R. B. (2006). The Single Category Implicit Association Test as a measure of implicit social cognition. Journal of Personality and Social Psychology, 91, 1632.
  • Karpinski, A., Steinberg, J. L., Versek, B., & Alloy, L. B. (2007). The Breadth-Based Adjective Rating Task (BART) as an indirect measure of self-esteem. Social Cognition, 25, 778818.
  • Kihlstrom, J. F. (2004). Implicit methods in social psychology. In C.Sansone, C. C.Morf, & A. T.Panter (Eds.), The Sage handbook of methods in social psychology (pp. 195212). Thousand Oaks, CA: Sage.
  • Maison, D., Greenwald, A. G., & Bruin, R. H. (2001). The Implicit Association Test as a measure of implicit consumer attitudes. Polish Psychological Bulletin, 32, 19.
  • Maison, D., Greenwald, A. G., & Bruin, R. H. (2004). Predictive validity of the implicit association test in studies of brands, consumer attitudes, and behavior. Journal of Consumer Psychology, 14, 405415.
  • Meneses, G. D. (2010). Refuting fear in heuristics and in recycling promotion. Journal of Business Research, 63, 104110.
  • Murray, S. L., Holmes, J. G., & Collins, N. L. (2006). Optimizing assurance: The risk regulation system in relationships. Psychological Bulletin, 132, 641666.
  • Nosek, B. A., & Banaji, M. R. (2001). The Go/No-Go Association Task. Social Cognition, 19, 161176.
  • Olson, M. A., Fazio, R. H. (2004). Reducing the influence of extra personal associations on the Implicit Association Test: Personalizing the IAT. Journal of Personality and Social Psychology, 86, 653667.
  • Oskamp, S., & Schultz, P. W. (2005). Attitudes and opinions, 3rd ed. Mahwah, NJ: Erlbaum.
  • Payne, B. K., Burkley, M. A., & Stokes, M. B. (2008). Why do implicit and explicit attitude tests diverge? The role of structural fit. Journal of Personality and Social Psychology, 94, 1631.
  • Perkins, A., Forehand, M., Greenwald, A. G., & Maison, D. (2008). Measuring the nonconscious: Implicit social cognition on consumer behavior. In C.Haugtvedt, P.Herr, & F.Kardes (Eds.), Handbook of consumer psychology (pp. 461475). Hillsdale, NJ: Erlbaum.
  • Petty, R. E. (2006). A metacognitive model of attitudes. Journal of Consumer Research, 33, 2224.
  • Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag.
  • Petty, R. E., Briñol, P., & DeMarree, K. G. (2007). The meta-cognitive model (MCM) of attitudes: Implications for attitude measurement, change, and strength. Social Cognition, 25, 657686.
  • Priluck, R., & Till, B. D. (2010). Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands. Journal of Brand Management, 17, 116.
  • Schellekens, G. A., Verlegh, P. W., & Smidts, A. (2010). Language abstraction in word of mouth. Journal of Consumer Research, in press.
  • Schnabel, K., Asendorpf, J. B., & Greenwald, A. G. (2008). Assessment of individual differences in implicit cognition: A review of IAT measures. European Journal of Psychological Assessment, 24, 210217.
  • Schwarz, N., & Bohner, G. (2001). The construction of attitudes. In A.Tesser & N.Schwarz (Eds.), Blackwell handbook of social psychology, Vol. 1: Intraindividual processes (pp. 436457). Oxford, UK: Blackwell.
  • Simonson, I., Carmon, Z., Dhar, R., Drolet, A., & Nowlis, S. M. (2001). Consumer research: In search of identity. Annual Review of Psychology, 52, 249275.
  • Spence, A., & Townsend, E. (2006). Implicit attitudes towards genetically modified (GM) foods: A comparison of context-free and context-dependent evaluations. Appetite, 46, 6774.
  • Steinman, R. B., & Karpinski, A. (2008). The Single Category Implicit Association Test (SC-IAT) as a measure of implicit consumer attitudes. European Journal of Social Sciences, 7, 3242.
  • Steinman, R. B., & Karpinski, A. (2009). The Breadth-Based Adjective Rating Task (BART) in consumer behavior. Marketing Letters, 20, 327335.
  • Tybout, A. M., Calder, B. J., & Sternthal, B. J. (1981). Using information processing theory to design marketing strategies. Journal of Marketing Research, 28, 7379.
  • Wilson, T. D., & Hodges, S. D. (1992). Attitudes as temporary constructions. In A.Tesser & L.Martin (Eds.), The construction of social judgment (pp. 3765). Hillsdale, NJ: Erlbaum.
  • Wilson, T. D., Lindsey, S., & Schooler, T. Y. (2000). A model of dual attitudes. Psychological Review, 107, 101126.