The authors acknowledge the helpful suggestions of Jeffrey Nevid, Joseph G. Cunningham, and Anne Roggeveen on previous versions of this manuscript.
Can you trust a customer's expression? Insights into nonverbal communication in the retail context†
Article first published online: 14 SEP 2010
© 2010 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Implicit Measures of Consumer Response
Volume 27, Issue 10, pages 964–988, October 2010
How to Cite
Puccinelli, N. M., Motyka, S. and Grewal, D. (2010), Can you trust a customer's expression? Insights into nonverbal communication in the retail context. Psychol. Mark., 27: 964–988. doi: 10.1002/mar.20368
- Issue published online: 14 SEP 2010
- Article first published online: 14 SEP 2010
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