The following article from Psychology & Marketing, “Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness” by Trampe, D., Stapel, D. A., Siero, F. W., & Mulder, H. published online on 4 Nov. 2010 in Wiley Online Library (, has been retracted by agreement between the authors, the journal Editor-in-Chief, Ronald Jay Cohen, and Wiley Periodicals, Inc. following the results of an investigation into the work of Diederik A. Stapel ( The Levelt Committee has determined that this article contained data that was fabricated as supplied by Diederik A. Stapel. His co-authors were unaware of his actions, and not in any way involved.