Research Article

Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness†

  1. Debra Trampe1,*,
  2. Diederik A. Stapel2,
  3. Frans W. Siero3,
  4. Henriëtte Mulder3

Article first published online: 4 NOV 2010

DOI: 10.1002/mar.20375

Issue

Psychology and Marketing

Psychology and Marketing

Volume 27, Issue 12, pages 1101–1121, December 2010

Additional Information

How to Cite

Trampe, D., Stapel, D. A., Siero, F. W. and Mulder, H. (2010), Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness. Psychol. Mark., 27: 1101–1121. doi: 10.1002/mar.20375

Author Information

  1. 1

    University of Groningen, the Netherlands

  2. 2

    Tilburg University, the Netherlands

  3. 3

    University of Groningen, the Netherlands

*Department of Marketing, University of Groningen, P.O. Box 800, 9700, AV Groningen, the Netherlands

  1. †

    This research was supported in part by grant number T32 MH19728 from the Dutch Science Foundation (Nederlandse Organisatie voor Wetenschappelijk Onderzoek), awarded to the second and third author; a “Pionier” Grant from the Dutch Science Foundation awarded to the second author; and a research grant of the Heymans Institute of the University of Groningen awarded to the second author. Study 1 was conducted as part of the fourth author's master's thesis under the supervision of the second author. Parts of the research reported here were presented at the 2004 and 2006 meetings of the Dutch Social Psychology Association. The authors are very grateful to Rik Pieters and an anonymous reviewer for their helpful suggestions on an earlier draft.

Publication History

  1. Issue published online: 4 NOV 2010
  2. Article first published online: 4 NOV 2010

SEARCH

SEARCH BY CITATION

ARTICLE TOOLS

View Full Article (HTML) Get PDF (128K)

Options for accessing this content:

  • If you have access to this content through a society membership, please first log in to your society website.
  • If you would like institutional access to this content, please recommend the title to your librarian.
  • Login via Athens http://onlinelibrary.wiley.com/athens or other institutional login options http://onlinelibrary.wiley.com/login-options .
  • You can purchase online access to this Article for a 24-hour period (price varies by title)
    • If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
    • New Users: Please register, then proceed to purchase the article.

Please register to:

  • Save publications, articles and searches
  • Get email alerts
  • Get all the benefits mentioned below!

Register now >

View Full Article (HTML) Get PDF (128K)