The authors thank Denver's CIBER for a grant that helped to fund this research.
Do satisfied customers bad-mouth innovative products?†
Article first published online: 4 NOV 2010
© 2010 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 27, Issue 12, pages 1134–1153, December 2010
How to Cite
Parthasarathy, M. and Forlani, D. (2010), Do satisfied customers bad-mouth innovative products?. Psychol. Mark., 27: 1134–1153. doi: 10.1002/mar.20377
- Issue published online: 4 NOV 2010
- Article first published online: 4 NOV 2010
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