To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?
Article first published online: 7 FEB 2011
© 2011 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 28, Issue 3, pages 256–266, March 2011
How to Cite
Marlow, N. and Jansson-Boyd, C. V. (2011), To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?. Psychol. Mark., 28: 256–266. doi: 10.1002/mar.20391
- Issue published online: 7 FEB 2011
- Article first published online: 7 FEB 2011
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