The authors would like to thank Joel Urbany for his insightful comments on an earlier draft and Harish Sujan for his continued guidance in the development of this manuscript.
Consumer uncertainty, revisited†
Version of Record online: 2 MAY 2011
© 2011 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 28, Issue 6, pages 584–607, June 2011
How to Cite
Shiu, E. M.K., Walsh, G., Hassan, L. M. and Shaw, D. (2011), Consumer uncertainty, revisited. Psychol. Mark., 28: 584–607. doi: 10.1002/mar.20402
- Issue online: 2 MAY 2011
- Version of Record online: 2 MAY 2011
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