The authors wish to thank William T. Ross, Harish Sujan, and anonymous reviewers for their helpful comments on an earlier draft; Eileen LaFauci for her help with the data collection; and the Pennsylvania Real Estate Investment Trust for allowing the field study data to be collected at one of their facilities. This research was partially funded by monies from the Smeal College of Business and the Schreyer Honors College at The Pennsylvania State University.
1520-6793/asset/MAR_left.gif?v=1&s=f23444a1d4b8693d2cc1fcb190b618882b0d9b41)
Research Article
Retail therapy: A strategic effort to improve mood†
Article first published online: 2 MAY 2011
DOI: 10.1002/mar.20404
© 2011 Wiley Periodicals, Inc.
Additional Information
How to Cite
Atalay, A. S. and Meloy, M. G. (2011), Retail therapy: A strategic effort to improve mood. Psychol. Mark., 28: 638–659. doi: 10.1002/mar.20404
- †
Publication History
- Issue published online: 2 MAY 2011
- Article first published online: 2 MAY 2011
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