The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Article first published online: 3 AUG 2011
© 2011 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 28, Issue 9, pages 879–896, September 2011
How to Cite
Yi, Y. and Yoo, J. (2011), The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions. Psychol. Mark., 28: 879–896. doi: 10.1002/mar.20416
- Issue published online: 3 AUG 2011
- Article first published online: 3 AUG 2011
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