Research Article

Adolescent Motivations for Reality Television Viewing: An Exploratory Study

  1. Anthony Patino1,*,
  2. Velitchka D. Kaltcheva1,
  3. Michael F. Smith2

Article first published online: 7 FEB 2012

DOI: 10.1002/mar.20510

Issue

Psychology and Marketing

Psychology and Marketing

Volume 29, Issue 3, pages 136–143, March 2012

Additional Information

How to Cite

Patino, A., Kaltcheva, V. D. and Smith, M. F. (2012), Adolescent Motivations for Reality Television Viewing: An Exploratory Study. Psychol. Mark., 29: 136–143. doi: 10.1002/mar.20510

Author Information

  1. 1

    Loyola Marymount University

  2. 2

    Temple University

*Correspondence regarding this article should be sent to: Anthony Patino, Assistant Professor of Marketing, Loyola Marymount University, 1 LMU Drive, Los Angeles, California 90045.

Publication History

  1. Issue published online: 7 FEB 2012
  2. Article first published online: 7 FEB 2012

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ABSTRACT

With the recent growth of reality television programing and its appeal to adolescent viewers, marketers, advertisers, and public policy experts need to understand what motivations drive adolescents to watch reality programs. By understanding adolescent viewer motivations, professionals will be able to craft effective marketing strategies and develop public policy programs for improving the welfare of adolescents. This research involves an exploratory study that examines adolescents’ motivations for watching reality programs through a content analysis of free-response data from a national sample of 800 adolescents in the United States, members of a Harris Online panel. Theoretical, managerial, and public policy implications of the findings are discussed.

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