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In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels

  1. Stuart J. Barnes1,*,
  2. Andrew D. Pressey2

Article first published online: 7 FEB 2012

DOI: 10.1002/mar.20513

Issue

Psychology and Marketing

Psychology and Marketing

Volume 29, Issue 3, pages 167–185, March 2012

Additional Information

How to Cite

Barnes, S. J. and Pressey, A. D. (2012), In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels. Psychol. Mark., 29: 167–185. doi: 10.1002/mar.20513

Author Information

  1. 1

    University of East Anglia

  2. 2

    Lancaster University

*Correspondence regarding this article should be sent to: Stuart J. Barnes, Norwich Business School, University of East Anglia, Norwich NR4 7TJ, U.K.

Publication History

  1. Issue published online: 7 FEB 2012
  2. Article first published online: 7 FEB 2012

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