The Effect of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated Consumers
Version of Record online: 5 JUL 2012
© 2012 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 29, Issue 8, pages 541–548, August 2012
How to Cite
Ku, H.-H., Kuo, C.-C. and Kuo, T.-W. (2012), The Effect of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated Consumers. Psychol. Mark., 29: 541–548. doi: 10.1002/mar.20541
- Issue online: 5 JUL 2012
- Version of Record online: 5 JUL 2012
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