Celebrities in Advertising: Looking for Congruence or Likability?
Article first published online: 28 AUG 2012
© 2012 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Psychology, Marketing, and Celebrities
Volume 29, Issue 9, pages 651–662, September 2012
How to Cite
Fleck, N., Korchia, M. and Le Roy, I. (2012), Celebrities in Advertising: Looking for Congruence or Likability?. Psychol. Mark., 29: 651–662. doi: 10.1002/mar.20551
- Issue published online: 28 AUG 2012
- Article first published online: 28 AUG 2012
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