Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
Article first published online: 28 AUG 2012
© 2012 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Psychology, Marketing, and Celebrities
Volume 29, Issue 9, pages 690–703, September 2012
How to Cite
Keel, A. and Nataraajan, R. (2012), Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding. Psychol. Mark., 29: 690–703. doi: 10.1002/mar.20555
- Issue published online: 28 AUG 2012
- Article first published online: 28 AUG 2012
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