An Exploratory Study of the Otaku Adolescent Consumer
Article first published online: 11 SEP 2012
© 2012 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 29, Issue 10, pages 712–725, October 2012
How to Cite
Niu, H.-J., Chiang, Y.-S. and Tsai, H.-T. (2012), An Exploratory Study of the Otaku Adolescent Consumer. Psychol. Mark., 29: 712–725. doi: 10.1002/mar.20558
- Issue published online: 11 SEP 2012
- Article first published online: 11 SEP 2012
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