Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines
Article first published online: 11 SEP 2012
© 2012 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 29, Issue 10, pages 791–803, October 2012
How to Cite
Punj, G. (2012), Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines. Psychol. Mark., 29: 791–803. doi: 10.1002/mar.20564
- Issue published online: 11 SEP 2012
- Article first published online: 11 SEP 2012
Options for accessing this content:
- If you would like institutional access to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
- You can purchase online access to this Article for a 24-hour period (price varies by title)
- New Users: Please register, then proceed to purchase the article.
Login via OpenAthens
Search for your institution's name below to login via Shibboleth.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!