This research was supported by The McIntire School, University of Virginia, Charlottesville, VA 22904.
Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall
Article first published online: 6 DEC 2012
© 2012 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 1, pages 62–75, January 2013
How to Cite
Fraser, C. and Bradford, J. A. (2013), Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall. Psychol. Mark., 30: 62–75. doi: 10.1002/mar.20580
The authors are grateful to Morris Holbrook, David Mick, and Rick Netemeyer for helpful comments on an early version of the manuscript. The authors are also grateful to the Reviewers and Rajan Nataraajan, Executive Editor, for insightful comments and suggestions.
- Issue published online: 6 DEC 2012
- Article first published online: 6 DEC 2012
- The McIntire School, University of Virginia
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