Which Is the Better Option? Quicker or Cheaper?
Article first published online: 3 DEC 2012
© 2012 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 1, pages 90–101, January 2013
How to Cite
Chang, C.-C., Chang, S.-S., Chang, J.-H. and Chien, Y.-L. (2013), Which Is the Better Option? Quicker or Cheaper?. Psychol. Mark., 30: 90–101. doi: 10.1002/mar.20589
- Issue published online: 6 DEC 2012
- Article first published online: 3 DEC 2012
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