This research was supported by a grant from the U.S. Department of Commerce, National Textile Center to Dr. Englis by the Richard Edgerton Endowment at Berry College, and by a grant awarded to Dr. Phillips by The Pedro Arrupe Center for Business Ethics, Haub School of Business, Saint Joseph's University.
Does Innovativeness Drive Environmentally Conscious Consumer Behavior?
Article first published online: 10 JAN 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 2, pages 160–172, February 2013
How to Cite
Englis, B. G. and Phillips, D. M. (2013), Does Innovativeness Drive Environmentally Conscious Consumer Behavior?. Psychol. Mark., 30: 160–172. doi: 10.1002/mar.20595
- Issue published online: 10 JAN 2013
- Article first published online: 10 JAN 2013
- U.S. Department of Commerce
- Richard Edgerton Endowment at Berry College
- Pedro Arrupe Center for Business Ethics
This study seeks to improve the predictive utility of the attitude–behavior link within the realm of environmentally responsible consumption by examining the role of consumer innovativeness as a mediator. A sample of over 1400 American consumers provided data regarding their attitudes about the environment, receptiveness to new and innovative ideas, propensity to adopt new products early, and likelihood of performing a variety of green behaviors. The evidence suggests that one dimension of consumer innovativeness mediates the link between environmentally conscious attitudes and behaviors: the general affinity for new ideas. Managerial implications of these findings are discussed.