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    Robert James Thomas, Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League, Journal of Product & Brand Management, 2015, 24, 3, 229

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    Judith Madill, Norm O'Reilly, John Nadeau, Financing social marketing programs through sponsorship: implications for evaluation, Journal of Social Marketing, 2014, 4, 1, 22

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    Fabio Severino, Handbook of Research on Management of Cultural Products, 2014,

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