Assessing the Financial Impact of Sponsorship Investment
Article first published online: 8 APR 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Measuring Sponsorship Performance
Volume 30, Issue 5, pages 417–430, May 2013
How to Cite
Kourovskaia, A. A. and Meenaghan, T. (2013), Assessing the Financial Impact of Sponsorship Investment. Psychol. Mark., 30: 417–430. doi: 10.1002/mar.20616
- Issue published online: 8 APR 2013
- Article first published online: 8 APR 2013
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