Sponsorship at O2—“The Belief that Repaid”
Article first published online: 8 APR 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Measuring Sponsorship Performance
Volume 30, Issue 5, pages 431–443, May 2013
How to Cite
Cahill, J. and Meenaghan, T. (2013), Sponsorship at O2—“The Belief that Repaid”. Psychol. Mark., 30: 431–443. doi: 10.1002/mar.20617
- Issue published online: 8 APR 2013
- Article first published online: 8 APR 2013
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