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  1. 1
    Ronald Jay Cohen, Brand Personification: Introduction and Overview, Psychology & Marketing, 2014, 31, 1
  2. 2
    Paul M. Connell, Merrie Brucks, Jesper H. Nielsen, How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood, Journal of Consumer Research, 2014, 41, 1, 119

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