The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images
Article first published online: 23 APR 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 6, pages 461–468, June 2013
How to Cite
Connell, P. M. (2013), The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images. Psychol. Mark., 30: 461–468. doi: 10.1002/mar.20619
- Issue published online: 23 APR 2013
- Article first published online: 23 APR 2013
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