How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging
Article first published online: 23 APR 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 6, pages 490–500, June 2013
How to Cite
Gopinath, M., Glassman, M. and Nyer, P. (2013), How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging. Psychol. Mark., 30: 490–500. doi: 10.1002/mar.20622
- Issue published online: 23 APR 2013
- Article first published online: 23 APR 2013
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