Both authors contributed equally to this article.
The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation†
Article first published online: 7 JUN 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 7, pages 543–554, July 2013
How to Cite
Park, S.-B. and Park, D.-H. (2013), The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation. Psychol. Mark., 30: 543–554. doi: 10.1002/mar.20626
- Issue published online: 7 JUN 2013
- Article first published online: 7 JUN 2013
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