Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention
Article first published online: 7 JUN 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 7, pages 555–565, July 2013
How to Cite
Yoon, S. (2013), Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention. Psychol. Mark., 30: 555–565. doi: 10.1002/mar.20627
- Issue published online: 7 JUN 2013
- Article first published online: 7 JUN 2013
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