Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark W. Schaefer. New York, NY: McGraw-Hill, 2012. ISBN: 978-0-07-179109-0


Correspondence regarding this article should be sent to: Michael L. Capella, Associate Dean, Graduate and Executive Programs, Associate Professor of Marketing, Villanova School of Business, Villanova University, 800 East Lancaster Ave., Villanova, PA 19085 (

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