Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark W. Schaefer. New York, NY: McGraw-Hill, 2012. ISBN: 978-0-07-179109-0
Article first published online: 7 JUN 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 7, pages 632–633, July 2013
How to Cite
Capella, M. L. (2013), Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark W. Schaefer. New York, NY: McGraw-Hill, 2012. ISBN: 978-0-07-179109-0. Psychol. Mark., 30: 632–633. doi: 10.1002/mar.20633
- Issue published online: 7 JUN 2013
- Article first published online: 7 JUN 2013
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