Shame-Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals
Version of Record online: 23 JUL 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 9, pages 811–825, September 2013
How to Cite
Boudewyns, V., Turner, M. M. and Paquin, R. S. (2013), Shame-Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals. Psychol. Mark., 30: 811–825. doi: 10.1002/mar.20647
- Issue online: 23 JUL 2013
- Version of Record online: 23 JUL 2013
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