The authors gratefully acknowledge the financial supports for this study from the National Natural Science Foundation of China (70832001, 71272075), the National Social Science Foundation of China (08CTQ008), and Shanghai Pujiang Talent Program. The authors contributed equally to this paper.
How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior
Article first published online: 6 SEP 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 10, pages 891–902, October 2013
How to Cite
Jin, L., He, Y., Zou, D. and Xu, Q. (2013), How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior. Psychol. Mark., 30: 891–902. doi: 10.1002/mar.20653
- Issue published online: 6 SEP 2013
- Article first published online: 6 SEP 2013
- National Natural Science Foundation of China. Grant Numbers: 70832001, 71272075
- National Social Science Foundation of China. Grant Number: 08CTQ008
- Shanghai Pujiang Talent Program
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