The authors would like to thank an anonymous reviewer and the executive editor for their helpful suggestions and for recommending an improved name for our construct. The authors would also like to thank Robert D. Jewell and Joann Peck for their comments on earlier versions of this manuscript.
Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research
Article first published online: 6 OCT 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 30, Issue 11, pages 959–970, November 2013
How to Cite
Saenger, C., Thomas, V. L. and Johnson, J. W. (2013), Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research. Psychol. Mark., 30: 959–970. doi: 10.1002/mar.20659
- Issue published online: 6 OCT 2013
- Article first published online: 6 OCT 2013
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