Brand Personification: Introduction and Overview
Article first published online: 20 DEC 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Brand Personification
Volume 31, Issue 1, pages 1–30, January 2014
How to Cite
Cohen, R. J. (2014), Brand Personification: Introduction and Overview. Psychol. Mark., 31: 1–30. doi: 10.1002/mar.20671
- Issue published online: 20 DEC 2013
- Article first published online: 20 DEC 2013
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