“I'm a Mac” versus “I'm a PC”: Personality Differences between Mac and PC Users in a College Sample
Article first published online: 20 DEC 2013
© 2013 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Brand Personification
Volume 31, Issue 1, pages 31–37, January 2014
How to Cite
Nevid, J. S. and Pastva, A. (2014), “I'm a Mac” versus “I'm a PC”: Personality Differences between Mac and PC Users in a College Sample. Psychol. Mark., 31: 31–37. doi: 10.1002/mar.20672
- Issue published online: 20 DEC 2013
- Article first published online: 20 DEC 2013
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