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    Delphine Dion, Eric Arnould, Persona-fied brands: managing branded persons through persona, Journal of Marketing Management, 2016, 32, 1-2, 121

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    Jasmina Ilicic, Stacey M Baxter, Alicia Kulczynski, The impact of age on consumer attachment to celebrities and endorsed brand attachment, Journal of Brand Management, 2016,

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  3. 3
    Neil Granitz, Howard Forman, Building self-brand connections: Exploring brand stories through a transmedia perspective, Journal of Brand Management, 2015, 22, 1, 38

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  4. 4
    Ronald Jay Cohen, Brand Personification: Introduction and Overview, Psychology & Marketing, 2014, 31, 1