Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars
Article first published online: 7 MAR 2014
© 2014 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 31, Issue 4, pages 294–305, April 2014
How to Cite
Tran, G. A. and Strutton, D. (2014), Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars. Psychol. Mark., 31: 294–305. doi: 10.1002/mar.20695
- Issue published online: 7 MAR 2014
- Article first published online: 7 MAR 2014
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