Redefining Confidence for Consumer Behavior Research
Article first published online: 22 APR 2014
© 2014 Wiley Periodicals, Inc.
Psychology & Marketing
Volume 31, Issue 6, pages 426–439, June 2014
How to Cite
Simintiras, A. C., Yeniaras, V., Oney, E. and Bahia, T. K. (2014), Redefining Confidence for Consumer Behavior Research. Psychol. Mark., 31: 426–439. doi: 10.1002/mar.20705
- Issue published online: 22 APR 2014
- Article first published online: 22 APR 2014
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