Both authors contributed equally to this research.
Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design
Version of Record online: 9 JUN 2014
© 2014 Wiley Periodicals, Inc.
Psychology & Marketing
Special Issue: Retail Atmospherics and In-Store Nonverbal Cues
Volume 31, Issue 7, pages 518–525, July 2014
How to Cite
Hagtvedt, H. and Patrick, V. M. (2014), Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design. Psychol. Mark., 31: 518–525. doi: 10.1002/mar.20713
- Issue online: 9 JUN 2014
- Version of Record online: 9 JUN 2014
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