Direct observation of search behavior in the purchase of two nondurable products
Version of Record online: 5 SEP 2006
Copyright © 1985 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 2, Issue 3, pages 161–179, Autumn (Fall) 1985
How to Cite
Gobb, C. J. and Hoyer, W. D. (1985), Direct observation of search behavior in the purchase of two nondurable products. Psychol. Mark., 2: 161–179. doi: 10.1002/mar.4220020304
- Issue online: 5 SEP 2006
- Version of Record online: 5 SEP 2006
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