Authors are listed alphabetically since contributions to the study were equal. This research was supported in part, through a grant from the School of Management-University of Minnesota to the first author.
Memory for the visual and verbal components of print advertisements
Version of Record online: 5 SEP 2006
Copyright © 1986 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 3, Issue 3, pages 137–149, Autumn (Fall) 1986
How to Cite
Childers, T. L. (1986), Memory for the visual and verbal components of print advertisements. Psychol. Mark., 3: 137–149. doi: 10.1002/mar.4220030303
- Issue online: 5 SEP 2006
- Version of Record online: 5 SEP 2006
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